Why Fizzy Sweets Are So Addictive (The Science of Sour)

Ever wondered why you can’t stop eating fizzy sweets? It’s not just about taste, there’s a little science (and magic) behind the sour sensation.

• The Tangy Secret-Citric Acid: Most fizzy sweets use citric acid to create that sour zing. When it hits your tongue, your taste buds go into overdrive, making your mouth water.
• The Sugar Rush: The sourness quickly gives way to sweetness — and that contrast is what keeps us reaching for “just one more.”
• Texture Matters: The chewy bite of fizzy gummies keeps your jaw busy, tricking your brain into thinking you’re still hungry for more.

Fizzy sweets are addictive because they’re designed to be! Sweet, sour, chewy — the ultimate trio. Explore our Fizzy Collection today and taste the science at The Gummy Galaxy.